It’s this infectious smile that makes the brand inviting. This smiling habit of the mascot makes it friendly and adorable. The effect is a broad smile for the mascot. Unity, wholeness, and infinity are the vibes that Discord conveys for using a circle.Ĭlyde has a cut–out space below it. Together, they look like a console game controller with a joystick. The funny mascot has a head and two eyes: The circles represent these features. That’s an excellent symbol for a messaging app. More so, a square promotes a sense of community, integrity, and being practical. That’s true because Discord uses the internet. With this, the square figure implies that location isn’t a barrier to using the platform. The four sides of the shape represent directions-north, south, east, and west. Its designer turned it into a dialogue cloud: The dialogue cloud emphasizes chatting among users. ![]() Thus, creating a minimalist mascot logo that’s highly appealing. To craft the trademark for Discord, the designer used fewer graphic elements. These are shapes, colors, texts, and images. Graphic designers depend on them to create attractive visual identities for businesses. Finally, it has remained consistent within the last five years.ĭesign elements are crucial ingredients for creating logos. More so, it’s versatile and scalable across all marketing mediums. Hence, users can recognize and understand it with no barrier. With less graphic elements, the discord trademark is clean and readable. With these assurances, users become comfortable using the platform. The smiling mascot tells users that the brand is likable and its platform user–friendly. Users can relate well with the mascot logo because it’s catchy and friendly. Though young, the mascot emblem is an award-winning one. All great logos have some common traits that make them stand out from their rivals. Luckily, the mascot trademark is outstanding. To attract more eyeballs, the designer cut off part of the bar of the letter – D. The eye-grabbing logo has a custom typeface on the right side. After all, the initial aim was for the gaming community. Also, you wouldn’t be wrong to say it looks like a console game controller. The complete image looks like a smiling crab. It has two blue eyes, hands, and short antennas. Inside the blue background is a stylized abstract white object. Its first part is a blue square with rounded edges: The shape looks like a dialogue cloud in the sky. The mascot logo has three unique parts-a square, an abstract image, and a typeface. So, it would be unwise for anyone to expect an update from a logo that’s much younger. It’s a highly–crafted trademark that reflects what the brand is offering. The emblem shows in-depth research from the designer. The Discord Bot looks more like a robot with this design.ĭiscord is only five years in existence. ![]() The updated new look of the logo is a boxier-looking Clyde. Update: Discord updated their logo to celebrate turning 6. These include websites, social media, radio, television, t-shirts, and other marketing channels. The logo is now creating popularity for its young brand on multiple mediums. The funny mascot logo is the face of one of the world’s most visited platforms. That’s because it doubled its valuation to about $1.65 billion. ![]() ![]() The app is now popular among over 120 million registered users. It’s a friendly robot that takes the form of a console game controller. Clyde is the official name of Discord’s funny mascot. It’s a messaging app that allows the transfer of texts, images, and voice messages. Discord is one such innovation that has impacted online gaming and communities. But the few that the market accepts end up changing the status quo. Mostly, many of these startups end up never reaching the market. They take on the risk by finding solutions to problems that align with their passions. Now and then, you will hear of entrepreneurs launching new technologies. Let’s take a look at the Discord logo and some history of the business.ĭespite the high rate of startup failures, there is no end to new inventions coming up.
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